Personalised flower box business Oh So Pretty launches in Newcastle

Flower power: Sophie Scully, left, and Nicole Isaac have launched personalised flower box business Oh So Pretty. WHEN it comes to good communication, gift entrepreneurs Nicole Isaac and Sophie Scully have it nailed.


“We are constantly messaging one another on Facebook, Instagram, Messenger, Snapchat and texting,” says Mrs Isaac of the friendship she shares with her life-long bestieMrs Scully.

The women, both 27, have just launched Oh So Pretty, an online store that retails personalised flower boxes.

Their website is now taking pre-orders for Mother’s Day and they will hold a pop-up flower cart at Charlestown Square from May 3-7 to show their product and take orders.

Their launch is on May 13 at Salon Society in King Street, with Sydney hand letterer Lauren Hung hostinga calligraphy workshop.

“It’s been a lot harder than we expected to get to this point, but we’re excited now,” says Mrs Scully.

She and Mrs Isaac first met in kindergarten at Hillsborough Primary and grew up together before before deciding to head to the UK to work and travel.They made the most of cheap weekend flights to European capitals including Paris, the French capital providing inspiration for their business venture.

The girls parted company for various pursuits –Mrs Scully moved to Melbourne with her husband, while Mrs Isaac worked as a flight attendant in Dubai –before returning to Newcastle.

The two had already been talking about starting a business together and in 2016 launched Oh So Pretty as an events and styling company.

“We both love that area and were hands-on with the organisation of our own weddings,” Mrs Isaac says.

The pair eventually found it too stressful to juggle events with their day jobs and in Mrs Isaac’s case motherhood duties.

But by then they had identified the niche area of personalised flower boxes, drawing inspiration from their travels in Paris and a business there that was doing the boxes without the bespoke messages.

“There was nothing like it and we saw a gap in the market,” says Mrs Scully.

Oh So Pretty has six signature rose colours –for Mother’s Day they will offer two chrysanthemum options –alongside limited editions of different blooms.

The white flower boxes –made from sturdy cardstock – cost $130and can be personalised with ribbons and bespoke messages at no extra cost.

“The flowerboxes are classic and stylish and make a great special occasion gift or just a wow present,” says Mrs Scully.

Oh So Pretty does free deliverieson Thursday, Friday, Saturday and Monday to people in a 15km radius of Newcastle’s CBD.

Details on Facebook or the business website.